Friday, July 10, 2015

I's a Rollercoaster: the Ups and the Downs of a new craft business

Just a few weeks ago, after a moment of success at my first craft fair, everything went quiet. 

Deathly quiet.

I had no more new orders. Great responses on social media were not leading to sales. My Etsy shop had wind whistling through the shelves. Cash flow was becoming an all out no in thing.

I had a huge pity party, feeling very sorry for myself and wondering if I should just go and get a job at the local Co-op.

Then, quite out of the blue I opened a link on Facebook, which I think came from my friend Sarah's Dottery Pottery page. That link was to a local group called Hidden Talents Craft Fayres, run by two local crafters - Nicky and Clare, who set up the group to promote the work of local makers, including themselves, after finding there was a definite need for good quality, well-run fairs in the local area.

I joined the group and immediately felt at home. I also immediately booked a table at their next craft fair on 25th July. This group is quite possibly the best thing to have happened to me so far with my business. The other makers are so wonderfully supportive and positive. Their work is beautiful - to the extent where I wonder if I'll manage to get away from the fair without spending any money I may make!

One direct result of joining the group was me being contacted by a lady who fund raises for Labrador Rescue and an order for Labradors on All The Things!

Another new development has been my phone covers. 

Ages ago a dear friend of mine suggested I make phone covers and I kind of consigned it to the back burner while I thought it out. It took a while but I got there in the end and of course, could not just stop at one! These have already become a great seller and I wonder why it took me so long!

I now have two weeks left until my first big craft fair and am ticking things off my list on a daily basis. 

I can honestly say I haven't worked so hard or been so absorbed in my work for years and I'm loving every single minute of it. I know there are bound to be dips as well as peaks because that is the nature of the beast but at last I feel like I'm headed in the right direction.

Happy weekend one and all,

Moogs xxx

p.s. if you wonder what I'm up to between blog posts take a look at the links in my sidebar - I'm constantly on Instagram, regularly on Facebook and Pinterest and am trying (!) to get to grips with Twitter.


Gina said...

Good luck with the next fair Lesley. I can say from experience it is certainly no way to get rich quick but it beats stacking shelves at the co-op! Your work is fabulous.

Bekah said...

That's great news! I guess with all things there are ups and downs - love those phone cases, I can see why they're a top seller!!

Plum Cox said...

Pleased that the first fair went well.
Where is the next one going to be? (Please say the name of the place I'm going to be staying at that weekend.....!!) Hope that it goes equally well and that you get lots of people spending their 'start of the holiday' budgets on your lovely items!

Thimbleanna said...

Ah yes, I think the name of the game now is to cover all the social media bases. I just can't like Facebook though -- I've tried. I know I could sell more fabric if I'd embrace it, but ... just how much time can one spend online? I don't need to waste it reading a bunch of useless ads!!! Good Luck Mrs. Moog -- your creations are darling and I know you'll do well!

Madeline Rice said...

Excellent! It was a good decision to join a Facebook group of crafters. It's always best to work with a community, as they can help you network; thus being able to reach out to as many potential buyers as possible. While your Etsy store might gather more clients in the long run, it’s always nice to get more of them now than later. Cheers!

Madeline Rice @ SEO Marketing Machine